PORTFOLIO

VIEW

SELECTED WORKS © 2026

Daksh Upadhyay

Graphic Designer & Art Director

22.3072° N, 73.1812° E — IND

Design is not just

what you see.

It is the story

you remember.

Specializing in visual systems, intentional branding,

and atmospheric advertising campaigns. Every

pixel must serve the narrative. The philosophy

is simple: The artwork is always the hero.

[ 01 ]

Megsan

Corporate Identity / Visual System / Swiss-Inspired

Megsan Group Logo

Fig 1.0 — Megsan Group Primary Identity

Brand Story

Building a structured and professional identity. The challenge was to create a logo system and corporate branding that felt cohesive, trustworthy, and heavily inspired by Swiss design principles. The solution relies on strict grid systems, clear typography, and a balanced visual hierarchy.

Megsan Group Logo Alternate
Megsan Edu Logo
Brochure Cover
Brochure Inside
Brochure End
Flyer Layout
Megsan Flyers
Hoarding
Megsan Nexus Logo
Christmas Flyer
[ 02 ]

Zenora

Premium Café / Gen-Z Lifestyle / Vibrant Identity

Zenora Identity Mockup

Brand Story

Fresh ingredients meet a playful, Gen-Z lifestyle. Zenora's campaign relies on warm, organic compositions, expressive typography, and mouth-watering photography. The visual language breaks away from rigid structures, allowing colors to breathe and the energy of the café to take center stage.

Croissant Campaign
Boba Tea Campaign
Zenora Menu
Matcha Donut
Croissant Secondary
Coconut Ice Cream
Iced Matcha
Donut Promo
Croissant Style 3
Boba Alternative
Coconut Alternative
Iced Matcha Alternative
Zenora Menu Mockup
Zenora Croissant Mockup

PURE ADRENALINE.

[ 03 ]

Porsche 911

Automotive Advertising / Performance / Pure Adrenaline

Porsche 911 Hero

Fig 3.0 — Lead Automotive Campaign Poster

Brand Story

Power. Speed. Aggression. The visual language for the legendary Porsche 911 focuses on raw performance and cinematic storytelling. Utilizing oversized typography, high-contrast imagery, and dramatic negative space, the campaign captures the relentless adrenaline of automotive excellence.

Porsche 911 Profile
Porsche 911 Action
Porsche 911 Rear
Porsche Street Mockup
Porsche Billboard Mockup
[ 04 ]

Goboult

SYS.REQ / SMART TECH / MNML

Goboult Hero Mockup

[+] CROSSHAIR LOCK

SYS.ACTIVE

Brand Story

Sleek. Intelligent. Minimal. The Goboult identity is designed for a premium tech market. The visual direction utilizes deep contrasts, precise typography, and dark-mode aesthetics to present the product not just as a tool, but as a lifestyle upgrade.

Goboult Tech Profile
Goboult Features
Goboult Lifestyle
[ 05 ]

Air Jordan

Streetwear / Motion / Culture

Air Jordan Poster

DEFY GRAVITY.

A visual study in motion, heritage, and relentless momentum. Designed to capture the raw energy of sneaker culture, the composition relies on extreme contrast, dynamic angles, and unapologetic scale.

Air Jordan Mockup